MEOWSEUM

This project was developed as a branding project for Visual Communications 2 in the Graduate Communications Design Program at Pratt Institute. We were asked to brand a museum, so I chose a fictional museum, MEOWSEUM The Museum of Cats. With the recent rise in popularity of cats, I tried to stray away from the common themes and memes seen in social media. I drew inspiration for the logo and colors from a cat's regal demeanor and smooth movements, and aimed to give it more sophistication and structure through the fonts and modular shapes.

Logo Development
Colors and Patterns
 
The brochure folds in half, twice, and the edge tucks under the snout of the cat logo to keep shut. The center spread is a large maze puzzle for the cat (logo) to find the mouse at the finish. 
Website
Subway Ads

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