An agent's email signature is like a virtual business card — a reflection of their brand and a powerful marketing vehicle. By denoting certain info in your signature, they are given the ability to expand their regional referral base, ultimately helping them expand their business.
By using this as a vehicle to reinforce the message that Compass has a national presence, they are mobilizing Compass' growth as a strategic business tool for networking and referrals. When a clear, beautiful, and informative design is showcased, it raises awareness of both the agent and Compass.
Because of this and additionally to solve for individual requests, we decided to provide a suite of elevated designs that highlight Compass' connectivity, community and network that have been built across the country over the years.
The goal was to showcase a clear and concise tagline to highlight Compass' recent, rapid growth, and national presence as well as highlight each specific office and region. While there were a number of ways to share these new designs, the creative team decided that a website with clear instructions straightforward design was the best execution for long term maintenance and continuity.