Context: When I joined Compass in 2018, the company was at the height of expansion. Since 2013, Compass has expanded to 22 markets and launched ten in 2018 alone. As a young company, one of Compass’ initial strategies for expansion was agent recruitment, still focusing on B to B marketing and advertising.
Strategy: Since having launched in SF in 2016, the goal of this campaign was to first, show Compass agents that we are continuously making efforts to establish our presence in their region in addition to pushing our brand awareness onto our competitors as well. Using this approach we targeted areas near Compass offices and our competitor's offices around San Francisco.